The Brief   

I designed an experiment with the intent to reach an “audience of one”, i.e. you. 

The Build               

With a little help from AI, I crafted a media plan that used the narrowest targeting parameters possible to reach a bespoke audience, the future company I’d love to work with. 

The Takeaway

Small audience + big idea = big impact. Creativity often lives and dies by who sees it.

I’m a copywriter by trade and builder at heart. Throughout my 15+ year career, I’ve leveraged AI, new media formats, and creativity for brands including Twitter , Meta, & Tillamook. Now I want to work with you.


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