Meta Oculus
My Roles:
Creative Direction
Copy Direction
Copywriting
Creative Direction
Copy Direction
Copywriting
My team helped Meta Oculus scale & personalize CRM comms with hundreds of thousands of VR fans around the world. Using a test-and-learn approach, we embedded with our clients at HQ to write, design, develop & deploy CRM creative. Everything from the launch of Oculus Quest 2, to AAA title launches like Medal of Honor and Star Wars: Galaxy’s Edge. We constantly optimized, segmented and iterated our messaging to resonate with the passionate Oculus fandom.
