Meta Oculus
What I led:
Creative Direction
Copy Direction
Copywriting
Creative Direction
Copy Direction
Copywriting
We partnered with Oculus to personalize how a global community of VR fans experienced the brand. Embedded with Meta HQ, we built and refined CRM storytelling across major product and game launches, using continuous testing and segmentation to make each message feel closer to the product—and closer to the people who loved it.
