What I led:
Creative Direction
Narrative Strategy
Copywriting
Creative Direction
Narrative Strategy
Copywriting
We worked with Twitter’s Global Brand Marketing team to reshape how the platform introduced itself to advertisers.Less as an ad product, more as a cultural engine. Together, we built social-first campaigns, trend-driven stories, and interactive experiences that translated real-time conversation into brand opportunity, helping advertisers see not just where their messages could live, but why they belonged.
