ADAM HOOK  
CREATIVE DIRECTOR, COPYWRITER, STRATEGIST



  




Sundree


What I led:

Product Strategy
Product Design
UX/UI
Frontend Dev
Brand Identity
Go-to-Market
Sundree solved a problem every home cook knows: five recipe tabs, three shopping lists, winging it at the farmer's market. I built the app in two days—with Claude Code as my dev partner, I did everything else. Named it. Positioned it. Built the brand system from scratch. Defined the product logic and wrote every line of microcopy. The thing I wanted to prove: a creative director with genuine AI fluency doesn't need a technical co-founder anymore. Download in the Apple App Store today.










Logo V1. This is where I noticed the market basket shape in the letterform




Final Logo, tighter spacing and slight taper