Sonic Automotive
My Roles:
Pitch Team
Creative Direction
Copy Direction
Branding
Copywriting
Pitch Team
Creative Direction
Copy Direction
Branding
Copywriting
Fortune 500 sleeper, Sonic Automotive, owns over 100 car dealerships around the country. They’ve been a back-of-house brand for decades, and decided to ditch the sleazy-car-salesman shtick in their launch 360 campaign. I concepted, wrote, cast, helped produce, and oversaw post production.
