Jaybird Vista
What I led:
Creative Direction
Copy Direction
Art Direction
UX/UI
Content Strategy
Creative Direction
Copy Direction
Art Direction
UX/UI
Content Strategy
We helped Jaybird turn an abstract product name into a creative advantage. Drawing on the idea of chromesthesia, we launched Vista as a sensory experience—where sound became color and movement became story. The social-first campaign brought emotion and energy to Jaybird’s most ambitious product release, helping the brand reintroduce itself through its best true-wireless headphone yet.
