︎
ADAM HOO
K
CREATIVE DIRECTOR, COPYWRITER, STRATEGIST
Entrepreneur
Magazine
What I led:
Positioning
Copy Direction Copywriting
We reimagined how Entrepreneur showed up on the newsstand, giving the publication a sharper voice and a more confident visual stance. Developed with Art Director Neal Gallagher, the concepts pushed the magazine toward a bolder, more expressive identity for a new generation of founders and builders.
