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Dine L.A.
Burger Trek



My Roles:
Creative Direction
CopywritingContent Strategy
We partnered with Dine L.A. and artist Luke Pelletier to highlight the 32 best burgers in the city of Angels—complete with an illustrated map and limited-edition poster. To build hype, we let the fans choose the best burger via Instagram stories in a Final Four-style bracket. For what it’s worth: Burgers Never Say Die is the best burger in L.A.