Catalina Island Company
What I led:
Creative Direction
Positioning
Copy Direction
Copywriting
Content Strategy
Creative Direction
Positioning
Copy Direction
Copywriting
Content Strategy
We helped an island remember how to dream about itself.
To boost visitation, we reframed Catalina as the American Amalfi—a place of color, romance, and escape just off the California coast. The campaign drew directly from the island’s own palette.
By blending nostalgia with modern storytelling, the work invited a new generation to see Catalina not just as a destination, but as a feeling: sunlit, cinematic, and timeless.
To boost visitation, we reframed Catalina as the American Amalfi—a place of color, romance, and escape just off the California coast. The campaign drew directly from the island’s own palette.
By blending nostalgia with modern storytelling, the work invited a new generation to see Catalina not just as a destination, but as a feeling: sunlit, cinematic, and timeless.
