Catalina Island Co.
My Roles:
Creative Direction
Copy Direction
Copywriting
UX/UI
Content Strategy
Creative Direction
Copy Direction
Copywriting
UX/UI
Content Strategy
In my first week at Struck, I was assigned the Catalina Account. To boost visitation, I made the call to re-romanticize the island as an “American Amalfi”. For our retro-chic campaign look, we eyedropped our color palette from actual Catalina sunsets, a nod to the island’s golden days.
