Amazon
I spent four years in Amazon’s Customer Experience & Business Trends (CXBT) team. I was the only Creative Director in an org of several hundred. The mandate: walk in the shoes of Amazon customers, experience the painpoints before they did, and leverage that perspective to improve Amazon's AI and Ads products.
Most of what I made here lives behind an NDA. What I can tell you: the briefs were usually questions no one had asked yet, and the answers had to ship.
Most of what I made here lives behind an NDA. What I can tell you: the briefs were usually questions no one had asked yet, and the answers had to ship.