Airheads — The Work of Adam Hook

Airheads Candy

My Roles:
Creative Direction
Copy Direction
Branding
Copywriting
Social Content
Experiential
Influencer Partnerships

It was an honor to lead the Airheads' Agency of Record account for nearly four years. Most of this work was created by a core team of two—myself and my partner, Robbie Cobb. We created a social-first approach that bumped Airheads into the top five candies in the country. “Research” deductibles for this client funded my dentist's G-Wagon.

See the Unlocking the Truth Partnership

See the Rainn Wilson x Funny or Die Partnership