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Hey, I’m Adam Hook.
Creative Director & Writer at Ideal Co.


I fight to make work that elevates the
intelligence, humor, & goodness of
the human experience.









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Featured Stuff



AMC Theatres.


PRIME TAKES YOU THERE.

AMC asked our team of movie nerds to create an immersive  experience for its premium-format theaters. Brought to life by the incredible Barcelona-based Trizz Studios.


Entrepreneur Magazine.



BOLDLY COVERED.

Why should a magazine about playmakers blend in with the rest? Our team consulted to give the publication a new look to stand out on the newsstand.

See the story on Entrepreneur.com

Mentos Gum x Snapchat.



YETI’S GOT MOVES.

Part of our 360 campaign,
this Snapchat partnership
featured 6-second ads,
forward-facing lens, and
an augmented-reality
"World View" feature. 

Sonic Automotive: 1 A.D. 


DEALERSHIPS
ARE HISTORY.


It’s 1 A.D.
—the era after dealerships.
No more pressure.
No more wasting time.
Way more driving.

A