Volare: “Snobby Water”
When someone buys a bottle of water, they’re buying hype. Water is water. So it was our task to develop a brand from the ground up. Packaging, advertising, marketing—the whole deal.
Our concept: market a caffeinated, high-end water exactly like vodka.
We kept the labeling in Italian—so no one knows exactly what we’re saying, yet understand it’s fancy, European, and probably adored by celebrities.
