Vice Magazine: “Subversively Yours”
Vice Magazine is free. And really good. Better than most serious publications. And since Vice describes all other magazines as “corrupt organs of lies and filth,” this campaign shows what Vice MIGHT do if they advertised their way.
The campaign starts with hidden fold-in ads in other, more uptight publications, then the word spreads to blog chatter. Free. Punk. Just the way Vice likes it.
Check out Vice’s Site
