Jack Daniels: “Jack’s Night Out”
2009 Cannes Future Lion Entry
When Jack Daniel was 16, he started distilling his own whiskey. Partly
because it tasted good, and partly because he wanted to share it with a
few friends.
A lot has changed since then. Technology. Computers. People just don’t interact like they used to.
Our communication has moved from in person, to impersonal.
Jack’s Night Out brings socializing back to the social network.
See the site at: JacksNightOut.com
And download our brand book to see how it all works.
