Lose something? Our take on the traditional lost poster puts a humorous spin on getting in shape. The ad started out as a guerrilla execution, but could be applied to a simple print execution too.
Rumor has it that Adam Stephen Hook was born in the bosom of southern Utah. His parents were uranium miners who left Adam at their dried-up claim. Luckily, a compassionate family of lynx weaned him into his terrible twos. And, like all wild animals who have raised children, the lynx family could only teach Adam about desert subsistence and hiding in crevices.
They knew he needed more.
So they packed his only belongings—a Ronnie Lott football card and a tattered Baja jacket—and sent him to the hustle and bustle of Salt Lake City.
The lynx family contacted two caring, articulate humans—Steve and Jessica. They took Adam in and taught him to read and speak English. He assimilated well.
Adam fell in love with skiing, mountain biking, and meteorology. He also fell in love with grammar and fart jokes.
It was his destiny to pursue a career in advertising copywriting.
